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Hyundai in media: November

All eyes are turned to Latvia today when COTY 2019 will be announced and our KONA is a nominee in four categories:  Car of the year,  City crossover,  Electric car and  Innovation. November has been clearly COTY month - most publications in media have been around these events and while we wait news from Latvia this eve...

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Driving range of Hyundai Kona Electric to be corrected

Hyundai Motor is issuing a correction to the official Worldwide Harmonised Light Vehicle Test Procedure (WLTP) combined all-electric driving range (AER) stated for the Kona Electric. All new cars to be sold in the European Union are subject to the new WLTP tests, which use a standardised test programme set and overseen by designated testing authori...

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Car of The Year 2019 finalists in Lithuania

Just a few minutes ago we received good news. COTY finalists were announced in Lithuania and we are proud to let You know that Hyundai KONA Electric is one of them. Santa Fe is a nominee in Innovation category! The Final event is held in Vilnius, November 29th! Let's keep our thumbs to KONA Electric and Santa Fe! Lietuvos metų a...

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CAR OF THE YEAR 2019 FINALISTS IN LATVIA

Members of the jury have spoken and finalists for the COTY 2019 in Latvia are revealed. Hyundai KONA is one of ​ 7 ​  finalists in Latvia . The Final event is held in Riga, December 7th !   Finalists: Ford Focus, Hyundai Kona, KIA Ceed, Mercedes-Benz A-Class, SEAT Arona, Suzuki Swift and Volkswagen T-Roc...

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Kona Electric conquers range anxiety

​ Beyond the limits: All-New Kona Electric proves its efficiency in long-distance range tests World's first fully-electric subcompact SUV is winning major awards in Europe Kona Electric earns top marks for affordability, performance, usability and design After its successful introduction in summer 2018, the All-New Hyundai Kona Electric is already ...

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Hyundai in media

Weekend is approaching and we have collected some reading for You for these upcoming rainy days:) Journalists are driving our new i20, i20 Active Cross, Tucson, Santa Fe, Kona electric and here's what they think of our new models so far. LATVIA ​ i20 -  Auto zinas TV ,  iauto.lv i20 Active -  Auto zinas TV ​ Tucso...

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Hyundai Motor Wins “Red Dot: Brand of the Year 2018”

Hyundai Motor is the most successful brand at the Red Dot Award 2018 ​ Hyundai recognized for innovative design solutions, quality of design and brand management expertise Hyundai Motor has triumphed again in Red Dot Awards with the honorary title "Red Dot: Brand of the Year 2018", adding to its five previously received Communication Design accolad...

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Hyundai achieves best first half-year result in Europe

Hyundai sasniedz labāko pārdošanas pusgadu Eiropā

  • Turpinās pozitīva tendence: 270 921 jaunu auto reģistrāciju Eiropā 2017. gada pirmajos sešos mēnešos
  • 3.6% pārdošanas pieaugums salīdzinājumā ar iepriekšējo 2016. gada pirmo pusgadu
  • Jauna uz Eiropu fokusēta auto modeļu izaugsme – tostarp jaunās paaudzes i30

Hyundai Motor automašīnu pārdošana Eiropā turpināja pieaugt arī 2017. gada pirmajos sešos mēnešos. Saskaņā ar jaunākajiem reģistrācijas datiem, ko publicējusi Eiropas Automobiļu ražotāju asociācija ( ACEA), uzņēmums sasniedzis labus pārdošanas rādītājus - 270921 reģistrācijas 2017. gada pirmajā pusē, kas ir mērāms kā 3.6 % pieaugums, salīdzinot ar to pašu periodu 2016. gadā.  Jauno modeļu sastāvs, ieskaitot jaunās paaudzes i30 hečbeku un vagonu, ir veicinājis ilgtspējīgu izaugsmi. Uzņēmums liek lielas cerības arī par nākotni un tās sniegtajām iespējām, jo  jau šomēnes tika prezentēti jaunie i30N un i30 Fastback modeļi.

 “Pateicoties mūsu jaunajiem modeļiem, kas ir orientēti uz Eiropas tirgu, 2017. gada pirmajā pusē mēs esam sasnieguši vēl vienu lielisku rezultātu,” saka Thomas A. Schmid Hyundai Motor Europ galvenais vadītājs. “ Īpaši paplašinātais i30 klāsts joprojām būs noteicošais Hyundai Motor stūrakmens ceļā uz vadošo Āzijas auto zīmolu Eiropā”.

Salīdzinot ar 2016. gada pirmo pusgadu, Hyundai Motor pārdošanas apjomi Eiropā ir pieauguši. Klientu pieprasījums pēc Hyundai automašīnām ir ievērojami pieaudzis, jo uzņēmums ir atjaunojis un paplašinājis savu modeļu klāstu. Jo īpaši iespaidīgi pārdošanas apjomi novērojami Francijā ( +18%), Spānijā ( +10%) un Polijā ( +17%), kas norāda uz spēcīgo kopējo veiktspēju Eiropā. Apvienotā Karaliste un Vācija joprojām ir galvenie zīmola tirgi Eiropā, turklāt ar vislielāko pārdošanas apjoma skaitlisku pieaugumu, kas attiecīgi ir 4% un 6%.

Hyundai Tucson ir viens no tiem modeļiem, kas turpina paaugstināt savus pārdošanas rezultātus, un, tas ir kļuvis par Hyundai vislabāk, pārdoto jauno modeli Eiropā, jo jau vairāk nekā 250 000 modeļu ir pārdoti kopš tā nonākšanas tirdzniecībā 2015. gadā. Hyundai i10, i20 un i30 joprojām ir novērojami augsti pārdošanas apjomi. Savukārt IONIQ ienākšana tirgū ir bijusi īpaši pamanāma, jo tā ir pasaulē pirmā videi draudzīgā automašīna, kas piedāvā trīs elektrificētas piedziņas vienā virsbūves tipā. Pirmā pusgada laikā Eiropā jau ir pārdotas vairāk nekā 10 000 vienību.

Nākamajos piecos gados Hyundai Motor prezentēs 30 jaunus modeļus un to atjauninājumus, lai palielinātu zīmola klātbūtni attiecīgajos tirgus segmentos saskaņā ar mērķi līdz 2021. gadam kļūt par vadošo Āzijas automobiļu zīmolu Eiropā.

„Hyundai“ Europos rinkoje sulaukė geriausio pusmečio

  • Tęsiasi teigiama tendencija: per pirmąjį 2017 metų pusmetį „Europoje“ buvo užsakytas 270 921 „Hyundai“ automobilis.
  • Palyginti su 2016 metų pirmuoju pusmečiu, matomas 3,6 proc. augimas.
  • Augimą skatino į jaunus europiečius orientuoti modeliai, įskaitant ir naujosios kartos i30.

Per pirmąjį 2017 metų pusmetį augo „Hyundai Motor“ automobilių pardavimai Europos rinkoje. Pagal Europos automobilių gamintojų asociacijos duomenis, per šį laikotarpį buvo užregistruotas 270 921 „Hyundai“ automobilis. Tai yra 3,6 proc. daugiau, palyginti su tuo pačiu laikotarpiu praėjusiais metais. Prie šio augimo prisidėjo į jaunimą orientuotų automobilių, įskaitant ir naujosios kartos i30 penkiadurius bei „Wagon“ modelius, pasiūla. Kompanija ateityje tikisi dar didesnio augimo kartu su šį mėnesį pristatytais i30 N ir „i30 Fastback” modeliais.

Dėl mūsų naujo ir į Europos pirkėjus orientuoto automobilių asortimento, šį pusmetį pasiekėme dar vieną puikų rezultatą. i30 modelių serijos plėtra bus kertinis „Hyundai Motor“ žingsnis Europoje, siekiant tapti didžiausiu Azijos gamintoju šiame žemyne“, sako „Hyundai Motor Europe“ vyriausiasis operacijų vadovas Thomas A. Schmidas.

Palyginti su pirmuoju 2016 metų pusmečiu, „Hyundai Motor“ pardavimai Europoje ženkliai augo. Dėl atnaujintos ir išplėstos automobilių pasiūlos ryškiai išaugo „Hyundai“ automobilių paklausa. Įspūdingi pardavimų augimo skaičiai Prancūzijoje (18 proc.), Ispanijoje (10 proc.) ir Lenkijoje (17 proc.) parodo stiprią plėtrą Europoje. Jungtinė Karalystė ir Vokietija išlieka geriausiomis gamintojo rinkomis, kur pardavimų ir plėtros rodikliai atitinkamai augo 4 ir 6 procentais.

„Tucson“ SUV modelis tapo geriausiai parduodamu „Hyundai“ automobiliu Europoje. Nuo jo pasirodymo 2015 metais buvo parduota daugiau nei 250 000 modelių.  i10, i20 ir i30 modeliai ir vėl demonstruoja gerus pardavimų rodiklius. „Ioniq“ taip pat tapo pardavimų sėkme, nes yra pirmasis pasaulyje ekologiškas modelis su trimis elektra varomų jėgainių pasirinkimais. Per pirmąjį pusmetį Europoje buvo parduota daugiau nei 10 000 šių modelių.

Kartu su siekiu tapti pirmaujančia Azijos gamintoja Europoje „Hyundai Motor“ per artimiausius penkerius metus išleis 30 naujų modelių ir jų variacijų.

Hyundai tegi Euroopas parima esimese poolaasta tulemuse

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Hyundai consistently among world’s top-valued brands by Interbrand

  • Hyundai Motor is named the world’s 35th most valuable brand for the second year in a row
  • Global brand value reaches US$13.2bn, up 5.1% year-on-year
  • Hyundai Motor ranks sixth in global automotive rankings, with increased product competitiveness and a defined blueprint for future mobility


Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand. Hyundai Motor retained its place as the world’s 35th most valuable brand despite challenging conditions in many global markets, with its brand value growing to US $13.2 billion - a 5.1% increase on the previous year.
"Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point. Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future."  
Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company
Hyundai Motor sold 4.86 million units globally and maintains sixth position in the global automotive rankings, above Audi, Nissan, Volkswagen, and Porsche. This follows a period of exponential growth for South Korea’s leading automotive manufacturer that has seen a four-fold increase in brand value since 2005, increasing from US $3.5 billion to its current record value.
"A key element of Hyundai Motor’s sustainable growth in brand value was its ongoing commitment to the development of its vision for ‘Future Mobility’, in spite of tough market conditions. Hyundai Motor is working incredibly hard to realize its vision for Future Mobility by developing affordable autonomous driving technology and connectivity for everyone, under its brand direction ‘Modern Premium’" Mike Rocha, Global Director of Brand Valuation for Interbrand

Increased product competitiveness

In addition to maintaining its reputation for the highest quality in major markets, Hyundai Motor also strengthened its global product portfolio launching the new Kona compact SUV. Marketed under the slogan ‘The new Species’, the new model received more than 10,000 pre-orders in the first month after launching in the domestic market, highlighting the potential for success in this fast-growing segment.
Hyundai Motor also launched i30N, the first model of its high-performance N lineup. The new car draws on Hyundai Motor’s involvement in motorsport, in addition to demonstrating its desire to put thrilling driver experiences at the heart of new car development.

A defined blueprint for future mobility

This has also been a significant year for outlining the future direction of Hyundai Motor. The brand set out its blueprint to move into new automotive spaces, which incorporates the launch of 15 eco-friendly vehicles by 2020, including the IONIQ Electric and upcoming fuel cell electric vehicle. The brand is also advancing its research into affordable autonomous driving and connectivity technologies, through its future-focused Project IONIQ and open-innovation collaborations with external parties.

Delivering brand experiences globally

Hyundai Motor continues to grow its brand identity through unique customer experiences around the world, including its long-term sponsorship of major art installations at the Tate Modern (London), and the Los Angeles County Museum of Art (LACMA). Hyundai Motor also opened its largest Hyundai Motorstudio in Goyang, South Korea, delivering an interactive brand experience that allows direct communicataton with customers about innovative themes and future technologies.
Hyundai Motor has also conveyed its Modern Premium brand philosophy through a series of high-profile global brand marketing campaigns. ‘A Better Super Bowl’ campaign was filmed during the NFL season finale and allowed military service members to watch the game with their beloved family using satellite technology and 360-degree immersive pods. It attracted more than 41 million views and received phenomenal reviews for its creativity and storytelling.
Also delivering the Hyundai Motor brand to global audiences was ‘Shackleton’s Return’, a campaign following the grandson of legendary polar explorer Sir Ernest Shackleton, as he explored Antarctica with a standard 2.2-litre diesel Santa Fe. Within two months of launching, the campaign exceeded 140 million views on YouTube, the highest number of views for an automotive campaign.

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